Covestor Boston Office

Covestor matches smart self-directed investors with exceptional portfolio managers.

We’re an online investment marketplace for individuals looking for a better way to invest. Our platform and technology allow us to deliver specialized active and passive investing solutions at a lower cost and with the benefit of online convenience. We give investors access to institutional style investment strategies, delivered in the security of their own brokerage accounts.

Covestor is an SEC registered investment adviser. Our investors include leading venture capital firms such as Union Square Ventures, Spark Capital, Bay Partners and Amadeus Capital Partners.

Our history


Surpassed $1 billion in cumulative trade volume since inception.

Launched industry’s first ETF portfolios with no management fees, adding passively managed portfolios.

Launched portfolios with performance fees for Qualified Clients

Created simple search process, automatically generating portfolio suggestions for self-directed investors.

Covestor’s subscriber base tops 50,000.


Created new client sign-up process with streamlined options for funding and account creation.

Introduced search algorithm functionality to help clients pick portfolios.

Launched multi-manager portfolios.

Fidelity’s Private Wealth Management former President Jamie Cornell joins Covestor Board.

PanAgora Asset Management’s former Director of Investments Sanjoy Ghosh joins as Chief Investment Officer.

Guardian’s former Chief Marketing Officer Steven Holstein joins as CMO.

Raised Series B round of funding.

Covestor’s subscriber base tops 25,000.

2011 - 2012

Launched investment management marketplace for clients to identify, analyze, and invest in portfolios covering a wide range of sectors, strategies and risk levels.

Created new client console with industry-first timeline of manager commentaries, trades, and account activity providing clients with transparency and control.

Asheesh Advani joins as Chief Executive Officer and Board Member. Previously served as Global Head of Financial Advisor Products at Lipper. Founder of CircleLending, a peer-to-peer lending company acquired by Richard Branson’s Virgin Group.

Tom Dorsky joins as Chief Operating Officer. Previously served as Lipper’s Global Head of Holdings and Securities and Global Head of Content.

Covestor’s subscriber base tops 10,000.

2007 - 2010

Established US office.

Raised Series A round of funding.

Registered with the US Securities and Exchange Commission (SEC) to offer investment advisory services.

Developed Portfolio Sync technology with real-time trade replication enabling investors to follow the trades of successful managers automatically.

Launched as a free service for investors to track trades and build track records.

Covestor founded in London.

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